May 24 - NorCal Leadership Summit (In-Person event with Virtual option)

TUESDAY, MAY 24, 2022
10:00 a.m. - 3:00 p.m. PT
*In-Person Event - UCSC Silicon Valley Extension, Santa Clara
with a Virtual Option 

Would you like to inspire and lead your team more effectively?
Strategic leadership is a blend of attributes that every superior manager requires in today’s unpredictable business environment. This course will provide you with the skills required to move your team or department forward decisively and add value to your organization. Learn how to inspire and direct your team to greater performance, create a positive work environment, and take risks with confidence.

In-Person Member:
$89 Early Bird / $109 after May 10
In-Person Non-member:
$119 Early Bird / $139 after May 10

Virtual Event Member: $69 
Virtual Event Non-member:

PDC's: 4

* SHRM NorCal will follow all guidelines (such as masking) established by the facility hosting the event, the county department of public health in which the event is located, and/or the State of California. Registrants will receive logistical information via email, including safety and prevention measures, before arrival.  All registrants will be required to provide proof of COVID-19 vaccination on-site before entering the meeting space. Proof of vaccination will not be part of the online registration process, and SHRM NorCal will not be maintaining any records on individuals’ vaccine status. The only exemptions to this policy will be for religious or medical reasons. Any exemptions must be pre-approved, and when granted, specific health protocols must be followed, otherwise, attendees will not be admitted.  Please let us know if you have any questions or concerns. Thank you for understanding and keeping everyone safe.

9:00-10:00 a.m.               Registration

10:00 a.m. – 12:00 p.m.  Using your Personal Brand to elevate expression of your expertise and your impact as a strategic HR Professional with Lesley Everett

12:00 p.m. – 12:30 p.m.  Lunch 

12:30-1:30 p.m.               Characteristics of a Championship Culture with Lee Rubin

1:30-1:45 p.m.                 Break

1:45-3:00 p.m.                Mastering Difficult Conversation when it comes to            Performance Evaluations, DEI and More with Yvette Durazo


Using your Personal Brand to elevate expression of your expertise and your impact as a strategic HR Professional with Lesley Everett

Our personal brand is what truly differentiates us from others. By creating our own unique and authentic reputation, by being memorable, positioning ourselves for more visibility and
clarifying our specific expertise, we stand out from the crowd, make it easy for others to
recommend us and we pave a way for faster career progression and greater impact at senior
level in business. Walking TALL’s proven methodology has a unique, relevant and practical
approach to this challenge. Because our focus is on individual authentic personality and people, our programs provide the valuable reinforcement of the organization’s brand via people behaviors and often the necessary mindset shifts to differentiate your business.

Five Characteristics of a Championship Culture with Lee Rubin

Diversity, Equity, and Inclusion are critical issues that require constant attention. Leaders who are having lasting success in those areas are focusing their efforts on building a championship culture. Any efforts to manufacture quantitative results without doing the deeper work of creating an inclusive culture where everyone is able to bring their best selves to work each day will be short-lived. This insightful, engaging talk identifies the specific areas of focus that contribute to a championship culture.

Mastering Difficult Conversation when it comes to Performance Evaluations, DEI and More with Yvette Durazo

Difficult conversations are something that many dreads to have in our day-to-day at work. It is time to change that, by transforming how we communicate by learning techniques and tools to help you how to address difficult conversations at the workplace table. You will learn how to address topics of diversity and inclusion, employee performance, among other sensitive topics with finesse.


UCSC Silicon Valley Extension Courses
UCSC Silicon Valley Extension


Corporate brand personality | Personal brand training | Walking TALLLesley Everett

Lesley Everett founded Walking TALL in 2002 and developed a solid methodology for personal and leadership branding that has been delivered in 28 countries, across 5 continents and many different cultures to date. Our clients span over multiple sectors and include prestigious brands such as Ritz-Carlton, JW Marriott, Deloitte, HSBC, Salesforce, PwC, Microsoft and Porsche, as well as start-ups and SMEs in Retail, Hospitality and Real Estate.

Lesley is an internationally recognized professional keynote speaker and coach, and is known for her content-rich, engaging and practical advice and delivery. She is highly experienced in remote delivery of her work. She is the published author of 3 books – latest Corporate Brand Personality (Kogan Page 2016). Lesley is often called upon to comment on people in the public eye on their personal brand and image. She has appeared many times on TV in the US and UK on BBC News, Sky Business, CNBC, CNN, CBS and Bloomberg. Lesley has also had over 200 articles in media publications
around the world.

Lesley was awarded the Professional Speaking Award of Excellence in UK in 2010 (the first female speaker to do so) and is a Past-President of the Global Speakers Federation (2014). She is based in Monterey, California.


Lee Rubin | eSpeakers MarketplaceLee Rubin

For twenty years, Lee Rubin has been building high performance teams in both corporate America and the collegiate and professional sports world, setting the foundational cornerstone for a leadership and culture-building mindset focusing on the key components that create extraordinary teams.

This strong core foundation was instilled early in Lee’s life as he held the position of captain of the Penn State football team, and later went on to serve as a Human Resource Executive building senior leadership teams for some of the countries’ most prominent corporations which have become dominate leaders in their industries.

Lee has emerged as one of the most engaging and sought-after voices across the country with his unique ability to understand and articulate winning principles with tremendous clarity and practical application on team building, leadership, and peak performance.

Lee has collaborated with and taken the stage for leading Fortune 500 Companies, like Johnson & Johnson, Sony, and JP Morgan, to name a few, as well as collegiate and professional sports teams and organizations across the country.

He holds a bachelor’s degree in Speech Communications, with a minor in Business from Penn State University. Rubin received a full athletic scholarship to play football for the Nittany Lions. Lee was a three-year starting free safety, the 1994 Florida Citrus Bowl Defensive MVP, and an All-Big Ten Conference selection and an Honorable Mention All-American.


Yvette Durazo

Yvette Durazo, MA, PCC is the principal consultant of Unitive Consulting, a workplace organizational effectiveness, strategic conflict management, and leadership development firm. Ms. Durazo brings innovative techniques to promote a positive workplace culture in organizations to encourage trust, productive human capital engagement, and inclusion. Clients benefit from her wealth of knowledge and professional experience in the art of building a trusting workplace relationship. Some of her services included, training, mediating conflicts in the workplace, anti-bullying prevention, settlement negotiations, developing dispute system design, and bringing unique strategies to address the Diversity, Equity, and Inclusion (DEI) workplace.

She is passionate about optimizing professionals and teams to engage in constructive problem-solving communication toward instilling respect, civility, and collaboration. She believes that human conflict is one of the most important things organizations must learn to work with and harness to overcome any derailing of employees’ performance and engagement. Her methodologies are like a vitamin that is the breath of life to the immunity of organizations.

Presently, Yvette is an instructor for the Human Resource Management Certification program at the University of California, Santa Clara Extension Silicon Valley. She also is an instructor for the University of California Davis Conflict Resolution Program. She also teaches for Portland State University Conflict Resolution and Mediation courses for undergraduate and master’s degree students. She holds an PCC coaching credential from the International Coach Federation, a master’s degree in Conflict Resolution, Negotiation, and Peacebuilding from California State University Dominguez Hills, and an undergraduate degree in International Business from San Diego State University. She is a former Core Adjunct Professor at National University, where she taught courses in Alternative Dispute Resolution, Mediation, and Communication for over six years and a former Instructor for the Leon Guanajuato Mexico Institution Power of Justice. She is also the former ADR Program Administrator for the Superior Court of California, Alameda County. Yvette is fully bilingual in Spanish and has expertise with cultural diversity and inclusion.