June 4 - People Analytics: Making an Impact on Your Organization's Bottom Line (Aptos)

June 4, 2019
4-6pm - SANTA CRUZ
Cabrillo College, 6500 Soquel Dr, Conf Rm 2100B Aptos, CA 95003

In today’s ultra-competitive business environment, we must move from navigating with instincts and intuition to effectively using data and analytics to understand our employees and predict performance. Unfortunately many organizations are talking about using data but few are effectively implementing people analytics programs that drive measurable business results. Many of our colleagues in marketing, sales and operations have been using data and analytics for years yet we still lag in human resources. Join us with speaker David Swanson as we discuss how to step up and deliver on the expectations of our executive teams.

PDCs: 1.5
Member: $20
Nonmember: $40
Book included when attending event. Light refreshments provided. 


  • On campus: $4 - Must purchase a pass at the black kiosks found in the parking lots. The closest parking lot to room 2100B is Lot M.
  • Off campus: Free - Twin Lakes Church Parking Lot

View a map of Cabrillo College campus here.


David Swanson has more than thirty years of human resource management experience. He was most recently executive vice president of human resources for SAP SuccessFactors, partnering with the company’s sales organization to showcase how SAP is using SAP HR. Prior to that, he served as chief human resources officer for SAP North America and global head of HR for SAP’s products and innovation organization, where he delivered the people strategy to drive business performance.

David recently published The Data Driven Leader, a book that presents a powerful approach to delivering measurable business impact through people analytics through Wiley and Sons.

In addition, he has held executive human resources positions at a number of technology companies, supporting global development, marketing, sales and service organizations. David is a keynote speaker and panelist on the future of HR, focusing on how HR can impact business through analytics and big data.

He actively supports the human resources community as the current President and Board Member of the Bay Area Human Resources Executive Council (BAHREC) a SHRM Affiliate Chapter and a regular presenter and facilitator with the Society for Human Resource Management (SHRM) and the Northern California Human Resources Association (NCHRA).

David has served on the innovation advisory board of the HULT International Business School and an adjunct lecturer with the University of California, Santa Cruz Extension.

He lives with his family in the Santa Cruz, California, mountains. He can be reached at @DavidSwansonHR

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Wendy Fong
(650) 378-1328